Search Engine Marketing

Search Engine Marketing (SEM) encompasses all marketing efforts that focused on paid Search traffic on the internet. Through effective research and analysis, SEM experts identify what is the trend on your market and industry and leverage digital paid channels such websites, search engines, social media, email and others to connect with your prospective customers.

While Search engine marketing traditionally covers both Search Engine Optimization (SEO) and paid search such as Pay-Per-Click (PPC) or Cost-Per-Click (CPC), in recent years the term SEM refers to paid search with a minor emphasis on SEO which is organic search or free search,

What does Search Engine Marketing (SEM) covers?

Paid results (also known as Search Engine Marketing or SEM) are essentially the same as advertisements, it means the site owner have paid to have their web pages display for certain keywords, so these pages are displayed when users search for terms containing those keywords. Most search engines allow online business owners to purchase advertisement and some also prioritizes these paid ranking advertisements as seriously as their organic searches.

The ideal digital marketing strategy include developing a solid SEO strategy, a strong Paid search strategy and build bridges for them to work together seamlessly to cover each other’s weaknesses.

Search engine marketing is a collection of techniques and targeted strategies  that cost-effectively address the performs the followings:

  • Drive quality traffic to websites
  • Boost web site’s popularity
  • Generate considerable interest in businesses
  • Increase web site’s search engine ranking
  • Help establish a business reputation
  • Increase sales and revenue

On a typical search results page paid results are usually displayed above or to the right of the organic (free) results. Paid rankings are usually very fast fast as your business can get to the very top of the sponsored searches within days or weeks.  The keyword relevancy and higher bids are the essential factors for your websites ranking in the top positions. This could mean the better positioning you will get and possibly cheaper pay per click pricing. Business have to make sure to allocate a appropriate budgets as a not optimized strategy can quickly add up which may not return the expected investment.

What is the difference between SEM versus SEO?

The difference between Search Engine Marketing or Paid versus Organic SEO (free) is that while organic search focuses on natural rankings in search engine results by optimizing for contents and more, paid search focuses on paid rankings where businesses increase their website and visibility or rankings within days or weeks. This allows businesses to pay for a top spot in the rankings within the search results. Our team of SEO experts in Toronto, Canada always recommend a balanced approach based on the defined business marketing strategy. 

The difference between Search Engine Marketing or Paid versus Organic SEO (free) is that the results they produce are different. SEO focuses on organic search results generated by Google, Bing, Yahoo, and others that are not specified as advertisement. Paid search typically uses a bidding system to focus on keywords and other aspects where the highest-paying advertiser is charged a fee every time a user clicks on the advertisement.


What we can do for you?


By utilizing the power of market data analytic, we can help your business to confidently identify the triggers that motivates your target markets. We all know that current trends, people’s buying habits and public opinions can impact the success of any business.

Talk to our SEM consultants in Toronto and GTA to discuss the the ways to reach your business potential.


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