Without a doubt, the major marketing strategy enabling online retailers to build and maintain successful online businesses is Search Engine Optimization (SEO). Fundamentally, SEO is the process of adapting a website with various rules and algorithms that are used by search engines such as Google, Bing, Yahoo and others to rank websites.
As a small business owner you are probably looking for the most cos-efficient marketing strategy for your business. It is no secret that Search engine Marketing (SEO) is considered one of the most cost-effective marketing strategies due to the fact it targets visitors actively looking for your products and services online. It is also important for every business in Toronto due to the fact that it drives a big portion of the traffic to your site, actually Google alone is referring more than 50% of web site traffic to the sites.
What gets measured, gets done.
Review your business goals in numbers which enables you to set the performance targets for your business and your teams.
Another reason the SEO is important for every small business in Toronto and the GTA is that it provides measurable and quantifiable results. And finally, SEO increases your website’s usability for your visitors as it benefits from the efforts you make to try your website easier to navigate for the search engines.
It is not a secret that the first three organic search results get 60% of all traffic from a web search. If your website doesn’t have the correct search keywords, you could risk losing impressions with your prospects. However an optimized website would mean more traffic, more conversions, and eventually, increased revenue.
A website audit help you to identify on-page, off-page and technical SEO issues that may be holding your website back to rank higher ins search engine results. According to CompTIA, 39% of IT buyers research and finalize their purchase decisions on their own before consulting with the seller. More often than not, that researching process begins with search engines like Google.
If you want more search traffic, all you have to do is ask us to audit your site more or often. You can use our free website audit report which is do-it-yourself guide optimizing the performance of your website. All you have to do is follow our audit report as it point outs the SEO issues you might need to fix in order to rank higher in Google and other search engines. If you want to know what your site potential is and how much more traffic should you actually be getting, do not hesitate to contact us and we would be happy to talk to you and explore ways to help your business.
Our comprehensive audit include many or all of the following factors based on the type of website, resource availability,etc. If you have time and you are a little internet savvy, you can use this information as a Do-It-Yourself SEO guide to significantly improve the performance of your website or online store.
Here are list of what is being inspected for each website.
URL Canonicalization Test
HTTPS encryption Test
Safe Browsing Test
Server Signature Test
Directory Browsing Test
Plain text Emails Test