Without a doubt, the major marketing strategy enabling online retailers to build and maintain successful online businesses is Search Engine Optimization (SEO). Fundamentally, SEO is the process of adapting a website with various rules and algorithms that are used by search engines such as Google, Bing, Yahoo and others to rank websites.

Why Is SEO Important?

As a small business owner you are probably looking for the most cos-efficient marketing strategy for your business. It is no secret that Search engine Marketing (SEO) is considered one of the most cost-effective marketing strategies due to the fact it targets visitors actively looking for your products and services online. It is also important for every business in Toronto due to the fact that it drives a big portion of the traffic to your site, actually Google alone is referring more than 50% of web site traffic to the sites.

What gets measured, gets done.
Review your business goals in numbers which enables you to set the performance targets for your business and your teams.

Another reason the SEO is important for every small business in Toronto and the GTA is that it provides measurable and quantifiable results. And finally, SEO increases your website’s usability for your visitors as it benefits from the efforts you make to try your website easier to navigate for the search engines.

It is not a secret that the first three organic search results get 60% of all traffic from a web search. If your website doesn’t have the correct search keywords, you could risk losing impressions with your prospects. However an optimized website would mean more traffic, more conversions, and eventually, increased revenue.

Know your potential

A website audit help you to identify on-page, off-page and technical SEO issues that may be holding your website back to rank higher ins search engine results. According to CompTIA, 39% of IT buyers research and finalize their purchase decisions on their own before consulting with the seller. More often than not, that researching process begins with search engines like Google.

Do you want to know weakness points of your business and marketing strategy?

If you want more search traffic, all you have to do is ask us to audit your site more or often. You can use our free website audit report which is do-it-yourself guide optimizing the performance of your website. All you have to do is follow our audit report as it point outs the SEO issues you might need to fix in order to rank higher in Google and other search engines. If you want to know what your site potential is and how much more traffic should you actually be getting, do not hesitate to contact us and we would be happy to talk to you and explore ways to help your business.

Free SEO Audit and Website Performance Report

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DO-IT-YOURSELF SEO?

Our comprehensive audit include many or all of the following factors based on the type of website, resource availability,etc. If you have time and you are a little internet savvy, you can use this information as a Do-It-Yourself SEO guide to significantly improve the performance of your website or online store.

Here are list of what is being inspected for each website.

Common SEO Tests

Meta Title Test
Meta Description Test
Google Search Results Preview Test
Most Common Keywords Test
Keywords Usage Test
Keywords Cloud Test
Related Keywords Test

Competitor Domains Test
Heading Tags Test
Robots.txt Test
Sitemap Test
SEO Friendly URL Test
Image Alt Test
Inline CSS Test

Deprecated HTML Tags Test
Google Analytics Test
Favicon Test
Backlinks Test
JS Error Test
Social Media Test

Speed optimizations

HTML Page Size Test
HTML Compression Test
Site Loading Speed Test
Page Objects Test
Page Cache Test (Server Side)

CDN Usage Test
Image Caching Test
JavaScript Caching Test
CSS Caching Test
JavaScript Minification Test
CSS Minification Test

Nested Tables Test
Frameset Test
Doctype Test
URL Redirects Test
Flash Test

Server and security

URL Canonicalization Test
HTTPS encryption Test
Safe Browsing Test
Server Signature Test
Directory Browsing Test
Plain text Emails Test

Advanced SEO

- Structured Data Test
- Custom 404 Error Page Test
- Noindex Tag Test
- Canonical Tag Test
- Nofollow Tag Test
- Disallow Directive Test
- SPF Records Test

Mobile Usability

Media Query Responsive Test
Mobile Snapshot Test

Social Media Tests

Facebook Test
Tweeter Test
Instagram Test

Free Website Audit