Digital Marketing & Strategy

Digital marketing is defined as utilizing numerous digital techniques and online channels to connect with your customers. These channels include, your website, the digital advertising platform, email marketing, online brochures, slide sharing sites and beyond.

As a business owner in Toronto and/or GTA, Canada it is essential to have a clear picture of how each digital marketing campaign can support your overall marketing goals and to develop a marketing strategy to support your goals.

What does Digital marketing includes ?

Digital marketing includes one or more of the following:

• Search Engine Optimization (SEO)
• Content Marketing
• Social Media Marketing
• Pay Per Click (PPC)
• Affiliate Marketing
• Native Advertising
• Marketing Automation
• Email Marketing
• Online PR
• Inbound Marketing

Here’s how we can help in you Toronto, Canada:

• Content Creation: develop and publish blog posts, Ebooks, brochures, slideshares and other forms of content suitable to your industry. Research and analyse your industry to see what type of content resonates with your target market and apply SEO optimization to the content on your site.
• Search Engine Optimization: Conduct keyword research, on-page technical audits, and optimization and execute on an off-page strategy.
• Social Media Management: Develop visual assets and schedule social media posts for LinkedIn, Twitter, Facebook, Instagram and other social media sites.
• Analytics: Measure, analyze and share insights on the marketing activities. Develop and apply new insights in order to optimize the marketing campaigns. A/B Testing  and monitoring weekly and monthly performance metrics
• Graphic Design & Video Editing: Build visual frameworks and flow for a wide variety of content pieces, including brochures, ebooks and info-graphics  and audio & video creation.
• Branding: Ensure all of our materials are consistent with your corporate branding guidelines.

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