Without a doubt, the major marketing strategy enabling online retailers to build and maintain successful online businesses is Search Engine Optimization (SEO).
Fundamentally, SEO is the process of adapting a website with various rules and algorithms that are used by search engines to rank websites.
As the Web, search engines are also constantly evolving and becoming more and more efficient. As a result online retailers need to adapt to these changes to better reach the needs and expectations of its visitors.
Search engine optimization fundamentally include all the rules, processes and efforts that take to conveniently positioning your online business and website contents on many search engines so that they appear in the Search Engine Result Pages (SERPs).
The goals of website optimization
- Create an adequate and optimal user experience.
- Communicating your Web presence intentions with search engines
- Ensure search engines recommend your site to users who conduct specific searches
As in the old days, having some related keywords and meta tags on your pages doesn’t have as much authority any more. Today’s search engines fast becoming more intelligent and advanced, they now look for keywords within the contents and with moderate use. Search engines now look into the relevance of the content based on visitors geographical location, their language, age and their search behaviors and patterns including past internet usage or even users online social practices. Every major search engine platforms such as Google, Bing or Yahoo have their own algorithms and rules while crawling and indexing websites organically.
SEO is important for every business in Toronto due to the fact that it drives a big portion of the traffic to your site. As a small business owner, developing a comprehensive SEO strategy for your business can help drawing consumer traffic to your website and as a result grow your online sales and increase your business revenue. Actually google alone is referring more than 50% of web site traffic to the sites.
Search engine marketing is also considered one of the most cost-effective marketing strategies due to the fact it targets visitors actively looking for your products and services online. Another reason the SEO is important for every small business in Toronto and the GTA is that it provides measurable and quantifiable results. And finally, SEO increases your website’s usability for your visitors as it benefits from the efforts you make to try your website easier to navigate for the search engines.
A web site is an extension of your business and a solid strategy will ensure alignment of your business marketing and online visibility efforts. Making the site visible among the crowd is as important as the web site content itself. Your business will go a long way by developing a SEO strategy with the proper maintenance.
The key to a successful strategy is to create quality contents that are useful and interesting for your site visitors. Additionally to ensure that these information is easily shareable on social medias to achieve a higher visibility and interaction. A wining SEO strategy include creating the “must read” appeal for the content of your website. A “must read”content delivers a combination of high-quality, trustworthy, useful and interesting content. Additionally the content should solve a problem or answers a question by providing informational and accurate resources.
Paid results (also known as Search Engine Marketing or SEM) are essentially the same as advertisements, it means the site owner have paid to have their web pages display for certain keywords, so these pages are displayed when users search for terms containing those keywords. Most search engines allow online business owners to purchase advertisement and some also prioritizes these paid ranking advertisements as seriously as their organic searches.
On a typical search results page paid results are usually displayed above or to the right of the organic (free) results. Paid rankings are usually very fast fast as your business can get to the very top of the sponsored searches within days or weeks. The keyword relevancy and higher bids are the essential factors for your websites ranking in the top positions. This could mean the better positioning you will get and possibly cheaper pay per click pricing. Business have to make sure to allocate a appropriate budgets as a not optimized strategy can quickly add up which may not return the expected investment.
The difference between Paid versus Organic SEO is that while organic search focuses on natural rankings in search engine results by optimizing for contents and more, paid search focuses on paid rankings where businesses increase their website and visibility or rankings within days or weeks. This allows businesses to pay for a top spot in the rankings within the search results. Our team of SEO experts in Toronto, Canada always recommend a balanced approach based on the defined business marketing strategy.
The optimization of a website, eCommerce or blog articles usually happens in phases and several places. The SEO Strategy document is usually the place which defines the roadmap for search engine optimization types and can include:
This approach focuses on the content of the business website. By researching keywords for their search volumes and intent the content can be optimized so the website visitors can find answers to their questions faster which result in higher ranks in the SERPs (Search Engine Result Page).
Focusing on all interactions taking place off your website is the main purpose of this approach. The number of Inbound links (backlinks) which is the number of publishers who links to you site and their authority can significantly ,increase your ranking.
Local and regional businesses as well as businesses with physical or brick-and-mortar locations are the focus for the Local SEO. The optimization covers local business for location-based keywords, such as “SEO Toronto”. Local search engine optimization usually includes optimizing the current business website as well as the corresponding Google My Business profile.
Technical search engine marketing focuses on the back-end of your website and how your pages are created and coded. Image compression, structured data, and script and CSS file optimizations are all parts of the technical SEO that can increase the website’s loading speed which is a major ranking factor for some search engines like Google.
Whether you call it internet, online or digital marketing, Dynathrone has over 20 years expertise and the team to back it up within many industry sectors.
To ensure our clients to get the maximum benefits, our SEO company in Toronto has defined a proven road map to achieve the objectives of each of our clients in regards to their search engine optimization requirements. Our project guide ensure all the essential points of SEO on search engines, is taken into consideration, including the following:
The purpose of the Search Engine Optimization audit is to analyse and audit review a website’s local and technical SEO capabilities. We perform On-site audit and Off-site audit of a website to identify the strengths and weaknesses of your online business portfolio. This enable us to develop a collection of tailored strategic recommendations and provide you with proven roadmap to online success.
The study of keywords represents a crucial aspect of any online marketing. Our SEO agency utilizes various tools and our experienced team od online experts in Toronto will identify the most searched keywords by your targets clients on multiple search engines. These keywords then are translated to marketing efforts to fulfill the needs of your target market.
Analyzing all the information collected during audit and keyword search phase combined with other business information gathered by our team and your competitor analysis will lay down the foundation for out SEM (Search Engine Marketing) strategy. The SEO strategy and plan in particular aims to develop an action plan for the only purpose of increasing your website positions on search engines such as Google, Bing, Yahoo and others.
The quality of the content on a website is very important in a SEO strategy. Content optimization is the process of making sure the content of each and every page is fine-tuned to make it readable, useful and is written in a way that it can reach the largest possible target audience.
In addition the user readability, optimizing content also include making sure target keywords are present and relevant links, meta data and title tags exists within every page.
How we can help?
Our team of SEO experts in Toronto and GTA have years of hands-on experience in many industry. We will work with you to analyze your current website, analyze your target market and the competitors, identify areas for improve, and develop a plan for implementing what needs to be done in order for your business to be competitive and reach more customers.
Search engine marketing is not a one-time effort, it is rather a continuous process as the market is constantly changing. If you want to do it in-house, we would be happy to help train you or your staff on best practices and strategy for continued improvement.